10 popular brands: failure and take-off stories

Life, death, wealth and glory are completely unpredictable. None of this can be planned, executed on schedule, or forcibly.

Speaking about the world of corporations, fame plays a crucial role in the fate of any company. The popularity of the enterprise among consumers depends entirely on how widely known it is in wide circles. But, as we all know, fame is very unpredictable and unstable and can come to the company at any time. Sometimes a company becomes famous at the dawn of its formation in the market, and it happens that fame catches up with it quite late.

Here is a list of ten companies that at first were very popular, but then lost their gloss and popularity, which, however, did not stop them from regaining their former glory, and fame again became their constant companion. Here are stories about how these companies once again took leading positions in their fields, and how they managed to regain their former glory. Continue reading →