How to organize a business from scratch
Organizing your own business is a rather complicated process. To build a business from scratch and make it successful, it is necessary to go through several stages in turn, each…

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The choice of equipment for catering - do not spend too much, we get the right
The restaurant business has attracted novice entrepreneurs for more than a decade. It's not about high profits and quick paybacks. Interest lies in the non-material plane. His institution is a…

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10 popular brands: failure and take-off stories
Life, death, wealth and glory are completely unpredictable. None of this can be planned, executed on schedule, or forcibly. Speaking about the world of corporations, fame plays a crucial role…

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small company

Instruction: how to find a small company for your customers

Produce consumer goods (or better known among the people “consumer goods”), want to enter the market, but do not know what to do?

Then read our article and draw conclusions.

Each consumer goods manufacturer has four ways to enter the market and find its customers: an online store, its own offline stores, network marketing and a network of retailers in the consumer goods segment (FMCG). Of the proposed options, the most interesting for the manufacturer is the option of accessing a network of retailers, this will ensure both large sales volumes and profit corresponding to the sales volumes.

Instruction: How to find a small company for a small company.

The peculiarity of entering the market is that, most likely, it will not work to work in this direction without intermediaries. The intermediary will be a wholesale distributor who has been working with retail for a long time and can provide sales both in large chains of stores and in small scattered retail outlets.

Naturally, the larger the “rank” the intermediary will be, the more the number of connections he will be able to provide. But how to get to the “big fish”, how to interest and keep it?

Point one. Performance. Continue reading

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