Produce consumer goods (or better known among the people “consumer goods”), want to enter the market, but do not know what to do?
Then read our article and draw conclusions.
Each consumer goods manufacturer has four ways to enter the market and find its customers: an online store, its own offline stores, network marketing and a network of retailers in the consumer goods segment (FMCG). Of the proposed options, the most interesting for the manufacturer is the option of accessing a network of retailers, this will ensure both large sales volumes and profit corresponding to the sales volumes.
Instruction: How to find a small company for a small company.
The peculiarity of entering the market is that, most likely, it will not work to work in this direction without intermediaries. The intermediary will be a wholesale distributor who has been working with retail for a long time and can provide sales both in large chains of stores and in small scattered retail outlets.
Naturally, the larger the “rank” the intermediary will be, the more the number of connections he will be able to provide. But how to get to the “big fish”, how to interest and keep it?
Point one. Performance. Continue reading