One of the most valuable assets that any company can possess is an inexhaustible source with creative people who generate worthwhile ideas for developing services, products and even new businesses.
Since every business, from the smallest family to the largest transnational, starts with a “good” idea, you might think that good ideas flow like a mighty river in every business. Unfortunately, this is not entirely true. There are surprisingly few ideas that have the potential to succeed and advance — not only in business, but in general. Continue reading