Produce consumer goods (or better known among the people “consumer goods”), want to enter the market, but do not know what to do?
Then read our article and draw conclusions.
Each consumer goods manufacturer has four ways to enter the market and find its customers: an online store, its own offline stores, network marketing and a network of retailers in the consumer goods segment (FMCG). Of the proposed options, the most interesting for the manufacturer is the option of accessing a network of retailers, this will ensure both large sales volumes and profit corresponding to the sales volumes.
Instruction: How to find a small company for a small company.
The peculiarity of entering the market is that, most likely, it will not work to work in this direction without intermediaries. The intermediary will be a wholesale distributor who has been working with retail for a long time and can provide sales both in large chains of stores and in small scattered retail outlets.
Naturally, the larger the “rank” the intermediary will be, the more the number of connections he will be able to provide. But how to get to the “big fish”, how to interest and keep it?
Point one. Performance. Continue reading
Many business areas change supply and demand several times during the year. The seasonality of this phenomenon depends on many factors: customer habits, seasonality of the product itself, weather conditions and others. This article examines the market for goods and services.
The consumer market for goods and services is a variety of products. Demand for these products is constantly changing. This also includes companies that have only seasonal activities (for example, summer cafes, beach business in the northern regions and others). Continue reading
Many may not agree that you can start your own business without the means to do so. In fact, this is quite real. It can be said that the average person differs from the entrepreneur in that he does not have a clear desire for change and a desire to achieve his goal. He does not know how to take risks, change absolutely everything and begin to engage in what was previously completely unknown to him, not thinking about whether he currently has enough funds and whether there are any at all. Continue reading